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Enzymatic Therapy, Inc., a leading manufacturer and marketer of branded natural medicines and dietary supplements has been named "2005 Manufacturer of the Year" in the October 2005 issue of Nutrition Industry Executive (NIE) magazine. Enzymatic Therapy was recognized for its leadership and innovation in product development and education, and for its successful marketing programs that have enhanced its own business as well as that of its retail partners. In the previous year, the company has grown three
to four times the rate of the overall industry, according to a press release from the company. 1*
The editorial staff of NIE chose the company from a group of dietary supplement manufacturers for which nominations were received by its readers. Criteria included product quality, industry reputation, financial success, trend-setting abilities and contributions to the industry.
"Enzymatic Therapy has a long history of leadership and 'firsts' in the nutritional supplement industry," commented Randy Rose, president and CEO. "Nutrition Industry Executive's designation is an honor for us, as it recognizes Enzymatic's commitment to being the highest quality provider of therapeutic dosage natural medicines and nutritional supplements in the industry." 1
The company says that it is the first and only dietary supplement manufacturer that is an FDA-registered drug establishment and also a certified organic processor. The Enzymatic press release states that it introduced the concept of “standardization” of the chemistry of herbal extracts to the American herbal industry in 1986 and was first to introduce what it calls “pharmaceutical-grade” ginkgo extract to the U.S. in the same year. The company pioneered the popular joint flexibility supplement glucosamine sulfate when it first introduced it to the American market in 1993.
"Enzymatic Therapy has earned this recognition over a long period of time, with its leadership and excellence in several areas," said Paul Bubny, Editor in Chief of NIE. "The company's successful marketing of the Hot Plants line and the favorable media attention this created in the past year tipped the balance in its favor." 1
Hot PlantsTM for Him and Hot PlantsTM for Her formulas, co-developed with renowned author and herbalist Chris Kilham, combine 10 libido-enhancing botanicals sourced by Kilham in China, Malaysia, Indonesia, Peru, the Amazon basin, Siberia and Syria. Upon launch, Hot Plants was featured on ABC’s 20/20 and on a CNN newsmagazine, plus stories in Outside magazine, the Washington Post, Boston Herald, and in hundreds of articles and broadcast interviews nationwide.
Nutrition Industry Executive, a publication of Vitamin Retailer Magazine, Inc., is a leading trade publication for nutraceutical industry manufacturers. Initially published in January 1997, NIE says it is the first trade magazine specifically for manufacturers of dietary supplement and nutraceutical products. 1
Enzymatic Therapy was initially founded by Terry Lemerond in 1981. The company later was purchased by North Castle Partners and other supplement manufacturers were merged into the existing company in 2000:,NF Formulas, Tyler Formulas, and Vitaline Formulas. The company’s various divisions sell dietary supplements and natural medicines to the health food and health professional channels of trade.
Reference and Note
1. Anon. Enzymatic Therapy, Inc. Named 'Manufacturer of the Year' by Nutrition Industry (press release). Green Bay, WI: Enzymatic Therapy Inc., Oct. 24, 2005. Available at: http//:www.enzy.com.
*According to market data from SPINS for 52 weeks through June 11, 2005, the supplement industry growth rate was 7%; Enzymatic Therapy growth rate for the same time period was 24.2%, or about 3.5 times the growth of the industry. [Schueller M. Personal communication (e-mail) to M. Blumenthal, Nov. 29, 2005.]
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