Procter & Gamble (P&G) introduced a new all-natural dietary supplement called Fibersure™ to American drug stores and markets in April.1 Fibersure is made from inulin (a polysaccharide found within the roots and rhizomes of certain plants, usually in the sunflower, family, Asteraceae), derived from the root of chicory (Cichorium intybus). It is a clear-mixing, tasteless, and non-thickening additive that dissolves in water or most liquids to increase fiber content without altering taste or texture of foods and beverages. In addition to its use in water or beverages, P&G claims that Fibersure can be implemented in baking, sautéing, stir-frying, or in the creation of soups and salad dressings.1
According to the National Fiber Council, the latest recommended dietary fiber allowance for the average adult is 32 grams.2 The average American, however, barely consumes half that amount. A recent press release from P&G explains that a teaspoon of Fibersure will add 5 grams of fiber per serving, which could help provide the fiber missing from many diets.1
Fibersure is the second fiber product available from P&G. The company also manufactures Metamucil®, the popular all-natural fiber supplement that also serves as a laxative, being made from the husks of blonde psyllium seed (Plantago ovata). Consumers can learn more about this product, or request free samples of Fibersure, at the Web site www.fibersure.com.
-Courtney Cavaliere
References
1. Healthier cooking and eating becomes easier said and done with launch of Procter & Gamble’s Fibersure™ [press release]. Cincinnati, OH: PR Newswire; April 10, 2006.
2. The Benefits of Fiber Fact Sheet. National Fiber Council Web site. Available at: http://www.nationalfibercouncil.org/benefits.htm. Accessed May 15, 2006.
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