FWD 2 Swiss Company Zeller Acquires VitaPlant

HerbalEGram: Volume 5, Number 3, March 2008

Swiss Company Zeller Acquires VitaPlant


Swiss company Max Zeller Söhne AG, a long-established developer and producer of science-based phytomedicinal and botanical products, announced in February that it has acquired the majority of shares of VitaPlant AG. VitaPlant, also a Swiss company, is a leading developer of botanical extracts (written communication from G. Boonen, e-mail, February 26, 2008).

The merger is expected to enable both companies to offer an enhanced spectrum of services from one source. No financial details concerning the acquisition have been disclosed to the public, although it has been announced that VitaPlant Founder Bernd Büter will remain CEO of VitaPlant.

Zeller, which has remained a family-owned business for more than 140 years, produces its phytomedicines and products for markets in Switzerland and abroad. Zeller’s most popular products are used for the treatment of depression, sleep disorders, nervousness and anxiety, and gastrointestinal disorders. Within the past several years, Zeller has also introduced a line of products for the treatment of gynecological complaints, including pre-menstrual syndrome and menopausal symptoms. Some of Zeller’s products include Alluna®, a popular, clinically-tested hops-valerian (Humulus lupulus, Valeriana officinalis) extract combination marketed as a nighttime sleep aid, as well as a clinically-tested chaste berry (Vitex agnus-castus) extract for PMS, and a clinically-tested butterbur (Petasites hybridus) herb extract for allergic rhinitis, among others.

VitaPlant was founded in 1996, and its facilities include an extensive laboratory infrastructure, greenhouses, growth chambers, and experimental fields. VitaPlant engages in the bioassay-guided development of innovative plant extracts and also offers its customers the analysis, comparison and optimization of existing extracts based on bioassay studies and extraction experiments. With regard to plant raw material, VitaPlant offers the bioassay-guided breeding of medicinal plant varieties and the controlled cultivation and processing of medicinal plants. For the production of plant raw material, VitaPlant has established a global network of selected growers with production facilities in Asia, Latin and Central America, the United States, Canada, South Africa, and Europe.

Terry Lemerond, president of EuroPharma Inc, formerly the US agent for VitaPlant, recently provided the following comments concerning the merger: “I think it is the perfect solution for Zeller going forward. If nothing has changed at VitaPlant in the last two years, Zeller gains a tremendous amount of research capabilities and the ability to capture a variety of plants under cultivation, additional know-how, and current research” (e-mail, February 26, 2007). He added, “VitaPlant is a premier research company; they are extremely high quality individuals and well-qualified to head a research pharma group.”


—Courtney Cavaliere