FWD 2 AHPA and ADMA Enter Ayurvedic Agreement

HerbalEGram: Volume 5, Number 5, May 2008

AHPA and ADMA Enter Ayurvedic Agreement


The American Herbal Products Association (AHPA) and the Ayurvedic Drug Manufacturers Association (ADMA) of India have signed a formal inter-organizational agreement based on their mutual desire to promote and protect the trade of Ayurvedic herbs.1 The idea for a memorandum of understanding (MOU) between the two organizations was conceived by AHPA’s Ayurvedic Products Committee and the MOU was signed in December 2007, according to Katia Fowler, AHPA’s Director of Communications (e-mail, May 7, 2008). It was formally exchanged at the Herbal International Summit and Expo on Medicinal, Aromatic Products and Spices (Hi-MAPS) in New Delhi, India, on April 4, 2008. The agreement specifically involves sharing the following communications: correspondence sent to organization members related to herbal products, ideas and changes involving self-regulatory policies, and communication exchanges with government regulatory agencies.2

According to Michael McGuffin, president of AHPA, the value of the partnership comes from the combination of ADMA’s Ayurvedic history and experience in India and AHPA’s herbal knowledge and experience in the United States (e-mail, May 7, 2008).

“Both AHPA and ADMA are strongly committed to this tradition, and the unique skills and experience of their respective staff and membership complement each other well,” said McGuffin. “We feel these organizations are natural partners in the promotion of trade in Ayurvedic herbs.”

ADMA is also positive about the collaboration of the two organizations: “We look forward to an era of co-operations and communication in mutual interest,” said Ranjit Puranik, the ADMA General Secretary, according to an AHPA press release.1 “It is time to build closer relationships among the many organizations that share in interest in Ayurvedic herbal products.”

Ayurvedic herbal products and their botanical ingredients have experienced some challenges in the US market in recent years, as some reports have been published documenting the presence of heavy metals in some Ayurvedic herbal formulations made in India.3,4 Presumably, part of the intention of the AHPA/ADMA agreement is to ensure that such problems are remedied so that Ayurvedic products will enjoy more consumer and professional confidence in the US.

“The co-operation will ensure timely exchange of information relevant to Ayurvedic herbs any time a significant event takes place- whether in India or in USA,” wrote P K Davé, AHPA member and co-chair of the AHPA Ayurvedic Committee (e-mail, May 9, 2008). “This would include (but is not be limited to) legislative issues, significant market news, quality and technical issues.”

—Kelly E. Saxton

 

References
1AHPA Formalizes Inter-Organizational Agreement with Ayurvedic Group [press release]. Silver Springs, MD: American Herbal Products Association; April 4, 2008.
2AHPA/ ADMA Agreement [memorandum of understanding]. Silver Springs, MD:AHPA; September 17, 2008.
3 Lynch, Emma; Braithwaite, Robin. A review of the clinical and toxicological aspects of 'traditional' (herbal) medicines adulterated with heavy metals. Expert Opin Drug Saf. 2005;4(4):769-778.
4 Saper R, Kales S, Paquin J, et al. Heavy metal content of Ayurvedic herbal medicine products. JAMA. 2004 December 15;292(23):2868-2873.